GEO statt SEO: Wenn ChatGPT deine Marke übersieht

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Wie ein Berliner Startup mit einem Dashboard sichtbar macht, ob Marken in Antworten von ChatGPT, Claude, Gemini und Perplexity auftauchen — und warum das für Marketing-Teams zum neuen Kontrollverlust wird.Außerdem geht es um Generative Engine Optimization, clevere Preisstrategien und die Frage, ob GEO eine eigene Disziplin bleibt oder nur ein neues Feature im Marketing-Mix.

Episode metadata supplied by the publisher feed · Published May 28, 2026

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GEO statt SEO: Wenn ChatGPT deine Marke übersieht

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