GEO vs SEO: Do Traditional Tactics Still Matter in AI Search?

AI search is reshaping how brands are discovered, shifting visibility from rankings to inclusion within generated answers. This episode examines whether traditional SEO still holds value as GEO emerges as a new strategic layer.It explores how organisations can integrate SEO foundations with GEO practices to remain visible across AI-driven discovery.TLDR / At a Glance• Inclusion over rankings • Fragmented discovery ecosystem • Technical SEO as foundation • Content structured for AI reuse • Shift from keywords to questions • Citations and trust as KPIsSEO remains essential, but success now depends on combining technical excellence with structured, authoritative content designed for AI-driven visibility.How do I find out more about GEO? Download our free GEO Self Audit and 8 Part GEO Series. Both offer practical, evidence advice showing how you can get cited in AI answers, protect brand visibility, and adapt SEO for an answer first internet.Read the article version on my LinkedIn pageSupport the showIf you are leading your businesses strategic transformation and need greater clarity, stronger execution and measurable results, let’s connect.  🌎 Website: www.KieranGilmurray.com📅 Book a call: https://calendly.com/kierangilmurray/catch-up📘 Kieran Gilmurray | LinkedIn🌐 Substack: https://kierangilmurray.substack.com📕 Amazon https://tinyurl.com/MyBooksOnAmazonUK AI Transparency Notice:  This podcast uses a hybrid format. When an episode features one of Kieran Gilmurray’s written articles, the narration is generated using a synthetic clone of his voice via ElevenLabs AI (the underlying article text is entirely human-authored). Episode descriptions and summaries are assisted by AI and should be considered unedited by a human unless specified.