Geofencing

What you’ll learn in this episode of Getting Granular: Why there should be a conversation around geofencing – 2:00 The difference between geofencing and geotargeting – 3:30 How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00 Who is selling geofencing and how they are selling it – 6:40 Why geofencing is gaining traction in the market – 7:40 What companies we talk to are saying about agencies selling geofencing – 8:30 Capabilities of geofencing, fact or fiction – 10:00 Real world examples of geotargeting strategy – 14:00 How geofencing could be in violation of privacy laws – 17:00 Granular’s approach when a new client wants geofencing – 20:00 How Granular uses geotargeting for our clients – 23:30