Geoff Watts talks about Product Mastery-From good to great Product Ownership

Being a product owner is far more than just backlogs and Kano analysis, and Geoff Watts knows this. In this episode we discuss his newest book " Product Mastery-from good to great product Ownership" and why he feels its what's needed for Product owners today. He's challenging PO's to be DRIVEN. As an acronym, D.R.I.V.E.N. is Decisive, Ruthless, informed, Versatile, Empowering and Negotiable. We also speculate a bit on his prediction on the future needs of product owners in the coming decade.  The Agile Amped podcast series connects the community through compelling stories, passionate people, shared knowledge, and innovative ideas. Fueled by inspiring conversations with industry thoughtleaders, Agile Amped offers valuable content – anytime, anywhere. To receive real-time updates, subscribe at YouTube, iTunes or SolutionsIQ.com. Subscribe: YouTube, ITunes, Agile Amped Follow: http://bit.ly/SIQTwitter Like: Facebook