Geolocation Signals & SEO: Why Search Engines Still Get It Wrong

In this episode, Bill Hunt and Bill Scully take a closer look at the persistent challenges of geographic targeting in SEO. They examine why a correct hreflang may fail to deliver the intended results and how weak or conflicting geographic signals leave both businesses and search engines in a stalemate. Drawing on real-world examples, they highlight how poor implementation, lack of ownership, and undervaluing geo-targeting hurt global visibility.The discussion covers ccTLDs, IP detection, language variants, and the strategic importance of localized content and currency. With AI-driven search on the rise, they stress the need for strong, consistent signals and cross-team accountability to get geo-targeting right.____________________________________________Hosts: Bill Hunt and Bill ScullyFull show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-33-geolocation-signals-seo/___________________________________________Looking for more episodes like these? Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMasteryOr visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/____________________________________________Join our Facebook Group:► https://www.facebook.com/groups/1097711877977484/____________________________________________Follow us on:► Facebook: https://www.facebook.com/internationalwebmastery/► Instagram: https://www.instagram.com/internationalwebmastery/► Twitter: https://x.com/IntlWebMastery ► LinkedIn: https://www.linkedin.com/company/international-web-mastery/____________________________________________