George Baker, Sr. Founder and Managing Partner - 2 the Moon Ventures

George Baker (often referred to as George Baker, Sr.) is an award-winning American entrepreneur, innovator, investor, and mentor based in Dallas, Texas. He is the Founder and Managing Partner of 2 the Moon Ventures, an investment vehicle he established to back early-stage companies and high-impact founders, particularly those needing an extra "boost" to scale—drawing from the playful "one small step" to greatness theme. His investments leverage expertise in parking management, SaaS platforms, technology, commercial real estate, and extend to sectors like apparel, food & beverage, sports & entertainment, and the outdoors.He is best known as the Founder (and former CEO/Chairman) of ParkHub, a leading parking technology company he built starting around 2010. ParkHub provides integrated parking management solutions, contactless payments, data analytics, and operations optimization—serving major sports leagues, venues, and commercial clients. Under his leadership, it grew into a multimillion-dollar (reportedly $100M+ valuation) global player, earning him recognitions like EY Entrepreneur Of The Year Southwest finalist (2023) and Forbes Business Council membership. He holds five patents in parking, sports, and entertainment tech.A servant leader focused on team-first culture, MVP thinking, agile innovation, and community impact, he serves on boards including Engage Dallas, Texas Discovery Gardens, and the Alliance for Parking Industry Data Standards. He lives in Dallas with his wife Chelsey and children George II and Kuper.