George Hodgin Returns – Risk-Taking, Leadership, and the Future of Cannabis

George Hodgin is a former Navy SEAL turned entrepreneur who is revolutionizing the world of medical cannabis research. George is the founder and CEO of BRC - Biopharmaceutical Research Company, one of the only federally legal cannabis research organizations in the United States. His company is leading the charge in developing safe, regulated, and scientifically-backed cannabis-based therapeutics—offering alternatives to opioids and other pharmaceutical treatments. This is George's second time on the podcast—our first conversation was almost exactly five years ago, back when his company was in its early stages, the pandemic was just beginning, and he was navigating the uncharted waters of federal cannabis regulations. Since we last spoke, BRC has made huge strides—partnering with leading medical institutions, earning FDA orphan drug designation, and paving the way for legal, cannabis-based medications. If you haven't already, I highly recommend going back and listening to that first episode, where George shares the full story of his fascinating career trajectory—his time as a Navy SEAL, his MBA at Stanford, and his undergraduate experience as a Morehead-Cain Scholar at the University of North Carolina. That conversation is a great companion to this one and provides even more insight into his unique journey. In this episode, George and I dive into the evolution of BRC, the shifting cultural and political landscape around cannabis, and what it's like balancing an entrepreneurial mindset with the slow, methodical world of federal drug approval. We also talk leadership, risk assessment in business and combat, humility vs arrogance, and what it's been like to watch his wife, bestselling author and culinary powerhouse Caroline Chambers, build an incredible career of her own. Be sure to check out the episode notes for a full list of everything we discussed, plus links to resources, books, and more. George is one of the most insightful, driven, and humble people I know, and I always learn a ton from our conversations. Whether you're interested in business, science, leadership, or just a great story of perseverance and innovation, this episode has something for you. Hope you enjoy! --- George Hodgin Biopharmaceutical Research Company George's first M&P episode Caroline Chambers Full episode notes and links: https://mountainandprairie.com/george-hodgin-2/ --- TOPICS DISCUSSED: 2:36 – Reconnecting with George 3:51 – George's BRC elevator pitch 6:51 – City of Hope collaboration 10:36 – Choosing partnerships and plans 13:36 – What makes a successful idea 16:06 – Company mechanics 18:21 – Energy balance 22:06 – Cannabis in the name 23:51 – Cannabis sentiments culturally shifting 26:36 – But not legally 28:06 – Regulations and competition 32:21 – Different schedules of drugs 36:36 – Betting on the idea versus the team 41:21 – Risk framework 46:51 – When do you stop planning? 51:06 – Favorite failure 55:36 – Not seeing the forest for the trees 59:06 – Does cockiness play a role? 1:02:06 – George's wife's cooking journey 1:07:06 – General Mattis' influence 1:08:51 – Book recs 1:11:06 – Parting words, asking Ed a question --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts