George Konstand on Personal Branding And Utilising Your Archetype And Hybrid Archetypes

A Brand Specialist in Film & Entertainment, George Konstand specialises in personal branding for actors in Australia and abroad. He has worked closely in developing artist brands in entertainment, in association with television segments: So You Think You Can Dance, Australia's Next Top Model, X Factor Australia and international music Artist & Repertoire. In the last decade, George has centred his focus on actors with “The Actors Brand” a topic that he has pioneered for the Bachelor of Fine Arts and Diploma courses at the National Institute of Dramatic Art (NIDA), Western Australian Academy of Performing Arts (WAAPA) and the Foundation Program at Actors Centre Australia (ACA).  George Konstand has presented this topic for the Media, Entertainment & Arts Alliance (MEAA), The X Division Agency and schools around the nation including 16th Street Actors Studio Melbourne, The Actors Station, The HubStudio (Sydney/Perth) and StageMilk among others. Brandology website: www.brandologyco.com/ @theactorsbrand @georgekonstand www.dontbesodramaticpodcast.com @rachel.lauren.baker @dbsdpodcastSee omnystudio.com/listener for privacy information.