Georgia Gazal on Building a Cult Brand with a 6-Month-Old at Home

Launching a brand is hard. Doing it with a six-month-old at home is a different beast entirely. In this episode of Behind The Fold, I sit down with Georgia Gazal, founder of First Thing Underwear, to hear how she grew her underwear line into one of Australia’s most talked-about names.Georgia shares the reality of building a product-based business from her garage, navigating stock shortages, creating a brand that genuinely connects with women, and balancing entrepreneurship with motherhood.Here’s what we cover:03:08 – Where Georgia’’s entrepreneurial drive came from and how the idea for First Thing was born07:14 – Launching a business with a six-month-old and the realities of those early days10:30 – The Meta ad that unexpectedly changed the trajectory of her strapless bra22:49 – Building self-belief as a founder and overcoming self-doubt34:54 – The brand-building framework Georgia still uses to guide every decisionYou don’t need to have everything figured out before you begin. Confidence is built through action. Share this episode with a woman who is building a business, navigating motherhood, or looking for the courage to back herself.Connect with Georgia:Linkedin: linkedin.com/in/georgia-gazal-a75736113/First Thing Underwear: instagram.com/first.thingWebsite: https://firstthing.com.au/Let's Connect!Instagram @RachelleSaevilSaevil Row Branding Agency - WebsiteLinkedInSaevil Row - YoutubeWant to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!