Gerald Hamilton on Building Compassionate Care: The Beehive Homes Model in New Mexico

In this episode of The Heart of Business, host Carla Sonntag, President and CEO of the New Mexico Business Coalition, sits down with Gerald Hamilton, owner of nine Beehive Homes assisted living franchises across New Mexico and Nevada.Hamilton shares his journey from nursing home administration in California to becoming a hands-on business owner dedicated to creating small, family-style assisted living environments. The conversation explores the differences between nursing homes and assisted living, the challenges of staffing and regulation, the evolving needs of senior care, and what makes New Mexico’s business climate both promising and difficult for care providers.Whether you’re an entrepreneur, policymaker, or family member navigating elder care, this episode offers insight into what compassionate, community-rooted care really looks like in practice. Watch Full-Length Interviews: https://www.youtube.com/@NewMexicoSunPodcasts/videos