Gerard McAllister on Brand, Strategy & Small Business Growth Ep 9.

In this candid, engaging podcast - THE GREENROOM EPISODE 9, Gerard McAllister opens up about his journey from growing up as one of eight brothers in the Latrobe Valley to founding Assertive Marketing. Dive into stories of his European travels, love for history, lessons in leadership, and bold career pivots—from power stations and personal training to pioneering renewable energy marketing. This episode unpacks the psychology behind branding, the power of storytelling, and the grit needed to build a niche agency. Whether you're a small business owner, a marketer, or just love a good life story, Gerard’s wisdom will leave you inspired and entertained.