Gerry Lovell - Growing Without A Building In Ontario | The WOW Factor Podcast Ep. 8

Welcome back to the WOW Factor! In this episode, we return to Ontario for a boots-on-the-ground look at what it takes to grow in one of the tightest industrial markets in North America. Paris and Bradford sit at the center of Canada’s manufacturing engine, and when vacancy rates are low and warehouse costs keep climbing, the smartest way to scale might be to stop chasing more building space.Today’s guest is Gerry Lovell, General Manager at Smartway Trailer Rentals, who leads operations across Paris, Bradford, and Colborne. Gerry breaks down what “one-call resolution” looks like in real life. A customer calls asking for “a couple trailers,” and by the end of the week it turns into forty trailers delivered, loaded, and stored. We talk seasonality, winter surges, and how yard solutions and mobile storage give businesses the elasticity to expand and pull back without getting trapped in long-term leases.We also talk about the hidden win that most teams do not calculate. When you pull overflow inventory out of the aisles and into trailers, you get breathing room. Safety improves. Forklift traffic gets cleaner. Decision-making gets clearer. If you are operating anywhere in Ontario and feeling the squeeze, this episode gives you a practical first step you can take today: walk your floor and figure out what truly needs to live inside the building.If you liked this episode, be sure to subscribe to the channel for more amazing content like this  @WarehouseOnWheelsCome find us over on LinkedIn: https://www.linkedin.com/company/wowtrailers/CHAPTERS:00:00:00 Intro00:01:27 Gerry’s Background In Logistics00:03:18 A Day In The Life At Smartway00:04:17 The Biggest Space Pressures In Ontario00:05:35 When “A Couple Trailers” Becomes 4000:07:23 From Band-Aid Thinking To Long-Term Strategy00:10:54 The Winter Panic Call00:11:57 Breathing Room, Safety, And Flow00:16:13 The Dollar Impact Of Mobile Storage00:18:27 Warehouse vs Trailer Cost Breakdown00:20:59 The First Step Before You Call00:22:15 Turkeys In Trailers00:31:52 The Biggest Myth About Storage Trailers00:33:37 What To Do This Week If You’re Tight On Space#logistics #supplychain #Ontario #Canada #mobilestorage