Get attention (and leads) by innovating best practices -- Ido Assaf, Marketing Director at Zesty

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM ZESTYZesty is the first cloud management platform that leverages AI-driven automation to increase efficiency and reduce AWS spend by over 50%. The platform automatically adjusts computing and storage resources to match real-time application needs, with no human input. Learn more at zesty.coReach out to Ido at linkedin.com/in/ido-assafGUEST BACKGROUNDIdo Assaf is the Marketing Director at Zesty, an autonomous cloud management solution that helps businesses maximize efficiency, reduce costs, and free up engineering resources.His philosophy is centered more on the buyer rather than on "classic” marketing tactics. His use of an ingenuitive branding campaign brought in thousands of leads for Zesty.MAIN INSIGHTInnovating best marketing practices and using creative and unique methods to stand out from others is the best way to win in the long run.KEY TAKEAWAYSMarketing approaches should rely on dataA company needs to have subject matter expertsMarketing and branding should be balancedThe best way to win in the long run is to reinvent yourselfDifferent is better than betterToo much creativity can make you drift awayThe marketing strategy should come to a point where you can trust your customer to buy your product PRACTICAL STEPSAssume you know nothingIdentify the subject matter experts in your companyUnderstand your buyer by doing research and doing interviewsRun a test and validate TIPS FOR SUCCESSPut yourself in the buyer's shoesUnderstand that people buy from peopleRely a bit on your gut instinct but always validate with data Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast