Get Four Times the Music Sales:The Power of Scarcity

<img style="margin-left: 25px; margin-right: 25px; border: 0px none;" title="Get Scarcity Samurai!" alt="Get Scarcity Samurai Now!" src="http://noblesamurai.com/common/img/ads/ScarcitySamurai/125x125_Guarantee.jpg" border="0" height="125" width="125" />Today's tool is a tool I purchased call Scarcity Samurai. It's way cool. It's way easy. It's way powerful.Powerful Countdown Timer for WordpressYou can set up a campaign for that will be a one time event, or maybe its a reoccurring event. Either way Scarcity Samurai can handle it. You have multiple options regarding what to do when the timer runs out of time. You can have it do nothing, or redirect to a new page. You can customize the banner to match your website, and choose if it show up at the top or bottom of the page.Powerful Campaign Boosting ToolIf you have an email program like Aweber where you have a squeeze page, Scarcity Samurai can be involved and keep track of how long your new email reader has been signed up and send them to a special order page with scarcity built into it. The whole time Scarcity Samurai keeps the clock ticking.What Scarcity Samurai Works1. As Humans we have to miss out on a good deal.2. The timer element ties into our emotional state. We see the logic of a good deal, and the feel the emotion of potentially missing out.Statistics show that 40$ of ebay sales end in a sale. Why? Scarcity and a deadline. Think about most ebay sales. They have almost no copywriting, and many of them horrible pictures, and yet they result in a salesWhen they ran some tests offering special pricing on Marketing Samurai, they found that 60% of the sales came on the last day. When the compared the sales to an exact same campaign without scarcity, the sales WITH scarcity out performed the same product with the same pricing by a scale of 4.5 to 1.Best of all there are no monthly fees and you can use it on multiple sites. Currently it is selling for $97 Check it out at scarcitysamurai.comPicking Band MembersHere is a small sample from the book Get Your Band Out of the Basement which is now available as a Kindle Book.We're going to break musicians down into different types.For the Love of Money - MotivatedThis person could care less what type of music they play, where they play, and when they play. They go to each gig singing, "The best things in life are free, now you can keep 'em for the birds and bees, NOW GIVE ME MONEY." We are not passing judgment here. Just realize that some people could care less - as long as they get paid.I Got the Music In Me - MotivatedThis person is the complete opposite of "money motivated" person. They could care less if they get paid. They don't care if the crowd is 10 people or 100. They don't care if it's 10 miles or 100 miles to the gig. They just get the rush from playing their instrument. Some might say this person is in it "for the fun."Animal - MotivatedThis musician will play any type of music as long as they can try to “hook up” with the audience. This can also expand to mean the person is looking for the party that may follow the scene.Fame - I Want My 15 Minutes Now - MotivatedThis musician wants to be heard by LOTS of people. They get a HUGE amount of fulfillment when that crowd cheers their name. While "Music Motivated" is enjoying playing, "Fame Motivated" is waiting for the applause at the end.Band Virgin - MotivatedThis person has never been in a band before. This person has graduated from Karaoke Thursdays and is ready to go. They are so excited because everything is new.The Good and The BadAs you can see some of these types are on different ends of the spectrum. It's nice if you're a mix of all of them, but you are predominantly one or two of the types. "Money Motivated" is a good person to have watching the books. However, if they are REALLY into money, this may not be such a good idea. If they value money over your band, they may find themselves tempted to "skim from the band.""Music Motivated" is great to have for "quality control." As they are typically into the music, they will want everyone to do their part to make sure it sounds good."Animal" is typically good to have around as entertainment for the rest of the members. If a person is more motivated by the party scene (than performing) that can be an issue."Fame" is a great person to have on your team, because they will be looking for bookings. They will be great ambassadors for the group. However, once your group becomes popular, "Fame" can have a hard time getting their head through the door."Band Virgin" is great to have around because they are a little like a child at Christmas. Veterans get to view everything through their eyes, which can be kind of fun. However, much like a relationship is great when a couple first begins to date, band virgins may get into a band and decide three months into the project that its too much work. There is nothing worse than getting out of the basement to find out that the band virgin thinks the band takes up too much of their schedule.For the record (so you know where I am coming from), I am "Music/Fame" motivated. I love to play my guitar, and I love to make people feel good. When people come up and stroke my ego about how good the group sounds, I feel all the hard work has paid off, and it's a great feeling.