Get inside your audiences head

Imagine the next time you put out a bit of "comms" material that you were laughed at or voted the worst comms person if it went wrong? That's the kind of pressure many PR people feel but not necessarily immediately.  Now imagine you got instant feedback from your audience. How would you handle your PR now? What would you do to ensure you connected with your avatar? How would you adjust your public relations strategy to make sure you engaged with them on an emotional level? In this episode, I talk about a group of people who do get instant feedback and ask the question, what can we learn from them from a PR perspective?