Get Intentional With the MOVE Go-To-Market Framework

Featuring Sangram Vajre, the co-founder of Terminus.

Episode 161 of the The Kula Ring podcast, hosted by Kula Partners, titled "Get Intentional With the MOVE Go-To-Market Framework" was published on November 30, 2021 and runs 34 minutes.

November 30, 2021 ·34m · The Kula Ring

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Summary

This week on the Kula Ring podcast we sat down with return guest Sangram Vajre, the co-founder of Terminus. He chats us through his latest book, ‘MOVE: The 4-question Go-to-Market Framework,’ which was created to propel businesses forward in their go-to-market process. Sangram pulls excerpts from this book and shares his knowledge with Jeff and Carman on how marketers can approach their go-to-market to be more intentional and make better decisions for their companies.

Episode Description

This week on the Kula Ring podcast we sat down with return guest Sangram Vajre, the co-founder of Terminus. He chats us through his latest book, ‘MOVE: The 4-question Go-to-Market Framework,’ which was created to propel businesses forward in their go-to-market process. Sangram pulls excerpts from this book and shares his knowledge with Jeff and Carman on how marketers can approach their go-to-market to be more intentional and make better decisions for their companies.

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