Get Known. S1 E3 - Jari Tanner from Associated Press (AP)

In this episode, we had the pleasure of talking with Jari Tanner. Before his 16 years working at the Associated Press, Jari built experience at international news agencies like Bloomberg and Reuters. He is currently part of the AP team that covers the 7 countries in the Nordic and Baltic regions and spends most of his time in Finland and Estonia. Jari starts with a brief history of the AP and its interesting non-profit model, continuing with his thoughts on what it takes for a story to be accepted by this strictly journalistic organization. He also tells listeners about the skills required to build an incredibly concise story that his editors will agree to run, including the compelling pictures and videos that are part of every AP story. Linked to this is the way social media is changing the way news is reported. Throughout the interview, he provides advice for companies who want to pitch to the AP. It seems that humanity is a big part of every AP story. COVID-19 dominated 2020, but there are places where other stories meet the high threshold of interest. This would include Jari’s breaking of the hobby horse phenomenon in Finland that was then reported all over the globe.