Get Known. S2 E8 - Elina Lappalainen from Talouselämä

In this episode, we had the pleasure of talking with one of the best-known business journalists in Finland, Elina Lappalainen.  A lot of people know Elina as a tough journalist. and she is. But as you will hear,  it is clear that you can be a no-bullshit journalist and still be a really nice person.  You might be surprised to find out that she is into role-playing games and has written several children’s books. In our interview, Elina shared lots of inside knowledge on how stories get written, what companies should and should not do. She also talked about how PR people can help her get more stories out with so many pitches to choose from. Elina primarily covers the broad range of Finnish startups. As a business publication, Talouselämä’s and the other beats that Elina writes for are looking for business stories including growth and internationalization. But Elina did give away her soft spot for stories and that is companies that are making an impact on the world.