EPISODE · Mar 27, 2025 · 25 MIN
Get More Media Publicity for Your Business - Lanetra King
from The Rundown with Ramon - Ramon Ray - small business podcast for entrepreneurs · host Ramon Ray, ZoneofGenius.com
📺 The Rundown with Ramon - Getting Press in 90 Days or Less with PR Expert Lanetra KingIn this value-packed episode, small business expert Ramon Ray interviews PR specialist Lanetra King about how entrepreneurs can secure valuable media coverage without being celebrities or having huge social media followings.🔹 The "BIG" mindset needed for PR success:Believe in yourself and your expertiseIntentions focused on transformation, not vanityGoals centered on sustainable business growth🔹 How to be "press ready" with:Professional headshots (not selfies!)Concise press bios focused on your expertiseB-roll footage for TV opportunities🔹 Why PR campaigns sometimes fail:Poor communication and unclear expectationsMissing supporting elements (marketing, sales, etc.)Inconsistent branding and online presence🔹 Strategies to leverage press coverage:Social sharing across all platformsEmail marketing to your listIncluding in professional signatures🔹 Media training essentials:Creating natural conversational flowMaximizing limited interview timeUsing effective body language🔹 Why PR is 90% more effective than advertising (Forbes/Nielsen stat)Lanetra's company, https://www.indiekater.com/ has a proven track record of getting clients on TV, radio, or in print within 90 days or less!
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Get More Media Publicity for Your Business - Lanetra King
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