Get Sales Without Asking People to Buy - Teacher: Lindsay Burgess

Hello, useful content creators, and thank you for joining me this week on the podcast. And this week we don't have any fancy intros, but I do want to give you some reminders. Now, if you're watching this on LinkedIn or Facebook or YouTube, you're going to see the video part of the content, but this content also comes in audio only on Spotify and on Apple Podcasts. All you have to do is search for useful content and you'll find me there. If you're into that, I normally would listen to podcasts while I exercise or while I'm doing some chore. I will listen to it in my ear when I can't look at it. And the audio is just as good as the video, except of course you have no visuals. So if you prefer that one, that is one way you can engage with the podcast as well. And I want to thank you all for being faithful listeners. We're coming up on to the end of season two and approaching 50 episodes, which is going to be a great achievement. I have some great people coming up in the future that I'm booking right now, and that's going to be very exciting when we get there. but on this episode of the podcast, we're going to be talking with content coach, Lindsay Burgess. And she's going to teach us how to create content that leads to sales without using discovery calls. Asking people to buy or sending any DMS. And if you have ever been on LinkedIn or Instagram or any place that allows you to DM people, you know, how DMS can become very, very annoying. So it's going to be a great episode. We get into it and I hope you enjoy this week's podcast. Let's make useful content. Any Hello and welcome to useful content. And today we have a brand new teacher in our useful content classroom, Lindsey Burgess. Hi, Lindsay, Hello. Thank you so much for having me on today.  it's good to have you on Lindsay. And, um, the reason you're on today is because our good friend, Candice recommended that you be on the show. Normally when I have a podcast interview or conversation, I send a form and at the bottom of the form, it says, who would you recommend to be on the show? And she recommended you. So that's a great way to get to meet somebody and to have them in your space talking about important things at the same time. Yes. I love Candace. She's amazing. Um, it's just incredible how I met her on Instagram and how powerful social media can be. Uh, we're in two different parts of the world and I just feel so blessed and honored to know her.  Yeah, she's great. And the episode is yet to be released, but that episode was a great episode as well. So I can't wait to release it. Uh, but let's find out more about you. What could you tell the people what you do and how you help your clients? Make useful content. Absolutely. So for those who don't know me, I go by my, my name is Lindsey, but I go by content. coach, Lindsey on Instagram, and I focus on marketing as I've been doing it for almost eight years now, uh, actually a little over eight years showing my age here, but, um, it's, it's really been. interesting because the approach that I take is for service based business owners to learn how to attract their ready to invest clients. So this is someone who is actively already looking for solutions, which makes sales a lot easier. So when I help my clients, it's typically through their content, through their messaging and through their marketing. So those three components together really help them to create cohesive strategies. So we do that pretty much in a customized way. So I asked them a series of questions. I just ask as many as I can. And some of them might seem irrelevant, but it all comes together in the end so that I get to know more about their core values. And then through tha...