EPISODE · Nov 17, 2015 · 33 MIN
Get Specific: The Power of Positioning
from The Unofficial Shopify Podcast · host Kurt Elster, Paul Reda
Want to stop competing against Amazon and everyone else? Consultant Philip Morgan will teach us how to use hyper-specific positioning to make that happen. In this episode, you'll hear how to position your business in a way that leads to higher conversion rates and better customers. Get Philip's free crash course on positioning - https://philipmorganconsulting.com/free-positioning-crash-course - Though focused at dev shops, the knowledge is still useful. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.)
What this episode covers
Want to stop competing against Amazon and everyone else? Consultant Philip Morgan will teach us how to use hyper-specific positioning to make that happen. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.)
NOW PLAYING
Get Specific: The Power of Positioning
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m