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Get started sooner - Copywriter Leif Kendall

Leif started freelancing on the side around a full-time job. 11 years later, freelancing is his full-time job and he now runs a successful side project, too. Leif is the director of ProCopywriters, a professional association with over 850 members. He chats to Steve about how he got started being freelance, how he’s found work and built up his business, and how he manages to run ProCopywriters alongside it.

Episode 183 of the Being Freelance podcast, hosted by Being Freelance - The freelancing podcast with Steve Folland and a stack of inspiring freelancer stories, titled "Get started sooner - Copywriter Leif Kendall" was published on July 21, 2019 and runs 48 minutes.

July 21, 2019 ·48m · Being Freelance

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Leif started freelancing on the side around a full-time job. 11 years later, freelancing is his full-time job and he now runs a successful side project, too. Leif is the director of ProCopywriters, a professional association with over 850 members. He chats to Steve about how he got started being freelance, how he’s found work and built up his business, and how he manages to run ProCopywriters alongside it.

Working in a job he didn’t like with a bully for a manager, Leif was desperate for a way out. But, nearing 30 and expecting his first child, he didn’t have many options.

After discovering copywriting and feeling drawn to it, Leif began freelancing on the side; going to networking events, building up his portfolio with “friend of a friend" gigs, and launching a website, all alongside his full-time job.

It’s 11 years later now, and Leif’s made a career out of copywriting. The late nights and weekend-working might be (mostly) a thing of the past, but work still comes with its struggles.

As well as being freelance, Leif’s the director of ProCopywriters, a small professional association with over 850 members. He chats to Steve about the story behind his successful side project, including how it runs without a single employee and takes up far too much of his time.

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