Get Started with Social Commerce

The rise over the last few years of Facebook and Instagram shops - Social Commerce - is proof that Social Media is not just a brand channel, it's an effective commercial channel. Host Will Francis chats with eCommerce expert Cathal Melinn about what's unique to this method of selling and marketing, how to integrate with your other channels, where influencers fit in, new directions like WeChat, and of course, how you can get started with Social Commerce.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!