Get the Conversation Going — How to win at WhatsApp Marketing with Antony Chacko

Going about marketing strategies and expecting consumer behaviors to be the same as in the pre-pandemic world has become insufficient. Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through conversational marketing.In this episode, I interview Antony Chacko, the founder of Alpha Marketer, about WhatsApp marketing, the opportunities it brings to the table, and how to succeed at the conversational game. Join us as we discuss:Live chat vs. messaging appsHow to drive customers to WhatsAppE-commerce and other use casesLeveraging image and video contentWhatsApp measuring and attributionPairing WhatsApp with other channelsConversation design best practicesNever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.