Get the press talking because AI will be listening – with James Brockbank

One of the key reasons why you should be embracing digital PR in 2026 is that AI pays a keen ear to what the press is saying.James says: “You need to be earning press mentions if you want your brand to be recommended by AI-powered search.”Why do you suggest press mentions over other content online?“When I talk about AI-powered search, I'm talking about Google's AI overviews and AI Mode, but also the AI chatbots like ChatGPT and those sorts of platforms.They disproportionately pull their sources from trusted and authoritative sources: third-party mentions on the web. It just so happens that a large percentage of those are what we would class as press publications.It's all rooted in the idea that you can't be recommended as the best if you're the only person who's saying it. When AI-powered platforms are making summaries and recommendations, they're pulling from a multitude of sources, almost for validation that you should be recommended. One of the most effective ways to do that is to get mentioned in the right way in press publications.”