Get Your Book Noticed: PR Secrets for Authors with Liz H. Kelly

Getting your book published is one thing. Getting people to notice it is another.In this episode of Finish the Damn Book!, Susie Schaefer talks with Liz H. Kelly, Founder and CEO of Goody PR and Goody Business Book Awards, about what authors need to know to get their books, stories, and expertise in front of a much larger audience.Liz brings more than 20 years of PR and marketing experience to the conversation and shares practical strategies authors can use to pursue earned media, prepare for interviews, create stronger messaging, and develop the “Wow Story” that gives reporters, podcast hosts, and readers a reason to pay attention.You’ll hear why Liz recommends beginning publicity efforts months before a book launch, how her Rule of Three can make your message more memorable, why follow-up matters more than most authors realize, and how one media opportunity took two years of persistence before becoming an award-winning PBS feature.Susie and Liz also talk about second editions, book awards, using intuition in business, handling rejection, and one of the biggest mistakes people make when promoting a brand: making everything about themselves instead of creating a story that connects with other people.Whether your book is launching soon or has been sitting on the shelf waiting for a second life, this conversation will help you think differently about what happens after you finish the damn book.Connect with Liz H. Kelly:Goody PR: goodypr.comLiz H. Kelly: lizhkelly.comLearn more about Finish the Damn Book! and subscribe wherever you listen to podcasts.Finish the Damn Book Podcast helps aspiring authors, entrepreneurs, creatives, and writers finally complete the book they know they’re meant to write.Hosted by Susie Schaefer, the podcast cuts through perfectionism, writer’s block, overwhelm, and publishing confusion with honest conversations about writing, publishing, book marketing, creativity, and the author journey.Featuring authors, editors, ghostwriters, publishers, writing coaches, and industry professionals, each episode offers practical strategies to help writers finish, publish, and share meaningful books.Topics include: • Writing and revision tips • Publishing and self-publishing guidance • Book marketing and platform-building • Creativity, confidence, and procrastination • Encouragement for writers stuck in the messy middleMany episodes close with Susie’s signature “Reflection Moment”, an intuitive conversation exploring creativity, identity, purpose, and the emotional side of becoming an author.Whether you’re writing memoir, nonfiction, business, or personal development, Finish the Damn Book is here to help you trust your voice and finally bring your story to life.Ready to move your book forward? https://www.finishthebookpublishing.com/