Get your ICP right - Paul Green's 5 min Monday Motivation...

What this episode covers

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation. Paul's 5 min Monday Motivation for 26th January 2026.

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How long is this episode of Paul Green's 5 min Monday Motivation?

This episode is 4 minutes long.

When was this Paul Green's 5 min Monday Motivation episode published?

This episode was published on January 26, 2026.

What is this episode about?

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the...

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