Getting a VEGAN STREET FOOD brand in to the Supermarkets | EP:7 Brand New Taste

This episode is an interview with Biff, the co-founder of Biff's Plant Shack. Biff and Brandt have been friends since their days spent flipping burgers at McDonald's as teenagers. Now, over 20 years later, they discuss how those formative years have shaped their careers, especially the plant-based entrepreneurial journey that Biff has been on since. Whilst still obsessed with fast food, he's now the Co-founder (alongside his wife, Christa) and namesake of the successful vegan junk food brand, Biff's. One of the first brands to bring jackfruit to the UK in the form of faux chicken wings, Biff's has been taking street food, food service and retail by storm since 2017, with disruptive, delicious plant-based innovations such as the first-to-market 'sugarcane bone' for their Crispy Fried Jackfruit Wingz.In this episode, Biff and Brandt delve into the world of plant-based junk food, exploring the gap in the market that Biff discovered through his love of food and how it fuelled his success. They cover the span of Biff's journey as a brand, starting as a street food stall, entering the food delivery scene and their latest learnings and challenges of moving into FMCG retail. Biff also shares his top 5 tips for starting your own successful vegan brand in 2023.Note: this episode was recorded back in September 2022.Links Mentioned:Restaurants:Mother, Hackney Wick (now closed): https://www.instagram.com/mother.works/Xi'an Biang Biang Noodles: https://xianbiangbiangnoodles.com/Useful Tools:Street Food Soliloquy, Starting and Running a UK Street Food Business: https://www.amazon.co.uk/Street-Food-Soliloquy-Starting-Business/dp/1511940050Secret Leaders Podcast-  https://www.secretleaders.com/ Black Box Thinking: The Surprising Truth About Success, Matthew Syed - https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779 Street Food USA, Netflix - https://www.netflix.com/gb/title/81249665 Biffs at Sainsbury's - https://www.sainsburys.co.uk/gol-ui/SearchResults/biffs---Find Biff at:Biff's - https://biffs.co Biff's Instagram - https://www.instagram.com/biffs_uk/ ---If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to [email protected] Brandt and Micah:https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/Visit https://www.tastehead.com/ to learn more.