Getting Back to Brand Basics

Didn't See It Coming usually digs into brands that are breaking new ground. But are there basics that brands really need to stick to?  I brought aboard entrepreneur, futurist and brand consultant Jim Bottomley to chat about brand fundamentals - and much more. Check out this fast-paced free-for-all chat for some invaluable nuggets on what brand basics you need to protect to succeed.  If you like this interview, make sure to get my insights straight to your inbox by subscribing.  And don't forget to download my new, free e-book Stop Busting Your Brand!