Getting catty over Jaguar's rebrand

In this episode, we break down Jaguar’s recent logo redesign and the design missteps that have left the industry divided. From inconsistent typography to a lack of cohesion between the new wordmark and the iconic leaping jaguar, we explore how poor execution undermines a brand’s legacy. We’ll discuss: The importance of aligning visual identity with brand purpose. Why design inconsistencies erode trust and credibility. How Jaguar’s approach missed the mark on communicating precision, elegance, and power. Tune in as we dissect what makes—or breaks—a legacy brand’s identity in today’s hypercompetitive landscape.