Getting Companies Invested in the Digital Transformation with Tom Burg at Alpha

As SVP of Marketing at Alpha, a rapid consumer research platform, Tom Burg has always pushed his clients to think digitally. Now, this is even more imperative — Tom’s team aims to find the best ways to reach and interact with people virtually. On this episode of Tech Qualified with Justin Brown, Tom Burg talks about the ways he and his team are pushing the bounds of their marketing strategies, especially given the changing spaces of human interaction. One way he has done this is by taking advantage of their podcast, which has been streaming for four years and has an established listenership. The podcast has been a great way to attract clients.  “If people are taking the time to listen to the podcast, generally they're going to be a pretty good fit for our business.” They are currently working on an experimental webinar program as well, which will focus on how to navigate the world today.This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.