Getting Creative with Brand and Demand

Episode 1 of the Revenue Makers podcast, hosted by 6sense, titled "Getting Creative with Brand and Demand" was published on August 7, 2024 and runs 32 minutes.

August 7, 2024 ·32m · Revenue Makers

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Summary

B2B marketing is no longer just about chasing leads and closing deals. It’s about creating unforgettable experiences that resonate long after the pitch. In this episode, Tom Stein, CEO and Founder of Stein, reveals the transformative strategies high-achieving B2B businesses are deploying to dominate their markets. You’ll discover why investing in creativity, unifying brand and demand, and focusing on customer experience are critical to massive revenue growth. Plus, hear about the groundbreaking documentary Everybody's Business and its mission to elevate B2B marketing on the main stage at Cannes. That’s right! We’re going Hollywood in this episode! Tune in to learn how you can leave a trillion dollars of enterprise value on the table – or join the ranks of leaders who seize it.

Episode Description

B2B marketing is no longer just about chasing leads and closing deals. It’s about creating unforgettable experiences that resonate long after the pitch.

In this episode, Tom Stein, CEO and Founder of Stein, reveals the transformative strategies high-achieving B2B businesses are deploying to dominate their markets. You’ll discover why investing in creativity, unifying brand and demand, and focusing on customer experience are critical to massive revenue growth. Plus, hear about the groundbreaking documentary Everybody's Business and its mission to elevate B2B marketing on the main stage at Cannes. That’s right! We’re going Hollywood in this episode!

Tune in to learn how you can leave a trillion dollars of enterprise value on the table – or join the ranks of leaders who seize it.

In this episode, you’ll learn:

How investing in creativity can significantly elevate your B2B brand and lead to increased revenue. And we back that up with successful case studies and examples of real-world impact.
Why unifying brand and demand teams can result in a 200% increase in marketing-generated revenue.
The importance of incrementality testing to justify budget allocation towards brand investment. Find out how top companies have effectively used this strategy to drive growth.

Jump into the conversation:

07:43 Unexpected festival experience solidifies B2B relevance.

15:24 Mimi Turner promotes simple, creative strategies for B2B.

16:17 LinkedIn event showcased power of brand demand.

21:04 BDX creates dynamic omnichannel brand experiences.

23:15 Top B2B brands leaving $1 trillion value.

29:32 B2B not just business-to-business anymore.

External Resources:

New BDX Playbook - Unifying Brand and Demand - https://www.steinias.com/original-thinking/news/new-bdx-playbook-unifying-brand-and-demand/

Everybody's Business Documentary - https://www.youtube.com/watch?v=pDXZ5pJ6Ka0