Getting Creative with Marketing a Lifestyle — Not the Product

from Shopify Masters · host Shuang Esther Shan, Shopify

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Alyse Borkan, co-founder of Rocco, shares why marketing a lifestyle of hosting, not a product, has been so effective for the new mini fridge brand.

NOW PLAYING

Getting Creative with Marketing a Lifestyle — Not the Product

0:00 32:29

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Shopify Spring 2026 Update

Jun 22, 2026 ·8m

Warum der Fokus auf Umsatz deine Brand zerstört | Interview mit Florian Bein

Jun 18, 2026 ·87m

Dein ROAS lügt dir ins Gesicht

Jun 16, 2026 ·8m

Was die größten E-Com-Brands der nächsten drei Jahre gemeinsam haben werden

Jun 12, 2026 ·8m

Die Million im Monat | Was sich zwischen 300k und 1,2 Mio. wirklich ändert

Jun 4, 2026 ·7m

Warum dein 2-Mio-Shop seit Monaten festhängt und keine neue Agentur das löst

Jun 1, 2026 ·10m

Similar Podcasts

Sing Better Fast! | Vocal tips, singing lessons, voice exercises, etc. Jaime Vendera - Vocal Coach Wish you could sing better, higher and stronger, but don't have "natural talent?" Want some vocal tips, demonstrations, and exercise ideas? Looking for motivation and advice to become a better singer? Want to sing high in full voice without straining?Then welcome to the Sing Better Fast Podcast, a podcast by vocal coaches and authors, Jaime Vendera and Ben Valen!The Sing Better Fast podcast is exclusively for serious and passionate vocalists! You are now part of a professional group of smart and motivated singers who want to become masters of the voice and inspire millions with our music.Get all of our podcast episodes, notifications for upcoming events, new podcast releases, and other vocal resources at singbetterfast.com! Success Secrets Exposed Sally A Curtis Sally leads intimate conversations with today’s thought leaders, change-makers, disrupters and masters of their inner genius. We bring you tips, strategies and insightful perspectives on a range of topics shaping our lives and business growth, revealing the humaneness of success and challenge. A Spooky Action At A Distance David Masters Welcome to 'Spooky Action at a Distance,' a weekly podcast where we chart the mysterious spaces between the mundane and mystical. From ghostly tales to UFO narratives, music phenomena to divine conundrums, our exploration rooted in para-psychology challenges conventional wisdom, ignites thought-provoking dialogues, and illuminates the enigmatic threads of existence. Guided by seasoned hosts, we venture into the labyrinth of the extraordinary, investigating each peculiarity from varied perspectives. Tune in, open your mind, and join us on this captivating quest, traversing the spectral landscapes of the strange and supernatural.A Ground Zero Radio podcast Inside Out Cornelia Choe, Dr. Helen Krug von Nidda Inside-out is a podcast about identity and culture. Co-hosts Cornelia Choe and Dr. Helen Krug von Nidda introduce listeners to how the mosaic of contexts we come from — be it our cultures, the industries we work in, or our passions — have a rich and enduring influence on our lives. In conversation with leaders from around the globe, each episode deep dives into the purpose driving people's lives and how this purpose connects us across genders, geographies and generations.About the hosts:Cornelia is the CEO of The Leaders Alliance, an organization that helps senior leaders create successful and fulfilling careers together through peer coaching. Coupled with her masters' degree at the Harvard Kennedy School under the guidance of global authorities on leadership, her more than 20 years of diverse experience in government, development and finance at places such as the United Nations and Morgan Stanley have given her critical insights into how different people connect and complement each

Frequently Asked Questions

How long is this episode of Shopify Masters?

This episode is 32 minutes long.

When was this Shopify Masters episode published?

This episode was published on July 23, 2024.

What is this episode about?

Can I download this Shopify Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!