Getting customer research right | IMC Live
from The Manufacturing Marketer
With AI and other options available for getting insights from customers, what’s the point of the humble customer interview? And, how do you strategize these calls to get the most out of them? In this IMC Live session, Allen talks to Nihal and Stephanie, writers at Gorilla, to dig into how to get the most bang for your buck out of a customer research interview.
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How long is this episode of The Manufacturing Marketer?
This episode is 45 minutes long.
When was this The Manufacturing Marketer episode published?
This episode was published on April 9, 2026.
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