Getting Customers for Life through Email
Put people back in your messaging
Episode 223 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, titled "Getting Customers for Life through Email" was published on April 23, 2019 and runs 44 minutes.
April 23, 2019 ·44m · The Unofficial Shopify Podcast
Summary
Put people back in your messaging
Episode Description
In this episode, you'll learn how the customer experience extends beyond support tickets. Automated emails, on-site messaging, and even the 'from:' name in your emails impact the overall experience more than you might realize.
You'll hear:
- How a welcome series can make or break your brand
- The business case for personal branding
- When not to send promo emails
- The email framework that will make you more money.
Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn't dead, and Val is here to help you bring yours back to life.
Tune in for more details!
Resources
- Val's free Dinner Party Strategy download
- Val on Twitter: @lovevalgeisler
- Messaging examples: RecycledFirefighter, Outdoor Voices
- ValGeisler.com
- FixMyChurn.com
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