Getting Embedded Payments Right with Wix & Emily Bartels

Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems.In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users across 190 countries.Episode Highlights:[00:00] Intro[01:05] Mindbody's Early Journey into Embedded Payments [04:17] Starting with Customer Workflows Before Technology[09:49] Strategic Pricing for Embedded Payment Solutions[11:15] Navigating Business Through COVID-19 Disruption[18:33] Wix's Evolution into a Business Operating System[28:26] Leveraging Platform Data to Streamline Payments[34:48] The Wix Way: Customer-Centric Product Development[42:45] Building the Right Team for Embedded Payments[46:56] AI and Personalization in Payment Experiences[50:38] Future of Embedded Finance: Beyond Payments[52:52] Key Takeaways: Driving Value Through Embedded Solutions