Getting found on Google with Ralph du Plessis

ABOUT: SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information.    Get this right and you should see yourself sitting comfortable at the top of Google search.    But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility online.      LINKS: SEMrush: https://www.semrush.com/   Google local listing: https://www.google.co.uk/intl/en/business/  Google keyword planner: https://adwords.google.com/intl/en_uk/home/tools/keyword-planner/   HotJar: https://www.hotjar.com/      RALPH DU PLESSIS Ralph started online in 1999 at a startup in London selling ad space, designing and building animated banner ads, selling SEO and optimising websites. He's since worked both agency and client side, primarily on search marketing (PPC & SEO) with social media now a growing part of that mix. He founded Red Mud Media in 2008, a digital marketing company helping clients drive traffic and increase conversion rates.   FOLLOW US:   Ralph du Plessis / Red Mud Media http://www.redmudmedia.com/  https://www.linkedin.com/in/ralphduplessis   https://www.linkedin.com/company/red-mud-media-ltd      Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch      Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]