EPISODE · Jun 24, 2026 · 48 MIN
Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris
from That F*cking Marketing Podcast · host TFM Digital
1,000 new customers a month. And most of them never came back. Not because the product wasn't good. Because the trust wasn't deep enough yet. Kristy Morris built KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashian's gift guide, by learning that lesson the hard way. A $159,000 event loss, an accidental Dubai expansion, and a complete rebuild of her retention strategy later, she's got a playbook worth hearing. This episode is about what actually builds a brand people keep coming back to. Key moments: 00:00: What McDonald's can teach you about consistency and why you need to get it right 7:13: The real reason local marketing dilutes your brand 7:51: How to position a brand in the most saturated category in the world 26:39: How to crack a market you know nothing about 29:50: The Kardashian gift guide. What it actually costs to and what it actually did 33:25: Why opening a cafe is actually a marketing strategy 37:25: 1,000 new customers a month who weren’t coming back 42:57: The Goop Summit that lost $159, 000 and became the best campaign ever 46:18: The ONE thing every marketing need to get right before they spend a single dollar To find out more on Krisy, KAILO and Sureyya Kahve, you can find them on instagram @kailo_aus , @kailo_medispa and @sureyya_kahve If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG @tfm.digital and we'll send you our creative strategy to get you started. If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
What this episode covers
1,000 new customers a month. And most of them never came back. Not because the product wasn't good. Because the trust wasn't deep enough yet. Kristy Morris built KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashian's gift guide, by learning that lesson the hard way. A $159,000 event loss, an accidental Dubai expansion, and a complete rebuild of her retention strategy later, she's got a playbook worth hearing. This episode is about what actually builds a brand people keep coming back to. Key moments: 00:00: What McDonald's can teach you about consistency and why you need to get it right 7:13: The real reason local marketing dilutes your brand 7:51: How to position a brand in the most saturated category in the world 26:39: How to crack a market you know nothing about 29:50: The Kardashian gift guide. What it actually costs to and what it actually did 33:25: Why opening a cafe is actually a marketing strategy 37:25: 1,000 new customers a month who weren’t coming back 42:57: The Goop Summit that lost $159, 000 and became the best campaign ever 46:18: The ONE thing every marketing need to get right before they spend a single dollar To find out more on Krisy, KAILO and Sureyya Kahve, you can find them on instagram @kailo_aus , @kailo_medispa and @sureyya_kahve If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG @tfm.digital and we'll send you our creative strategy to get you started. If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
NOW PLAYING
Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m