Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze

This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options.Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including:why early-stage brands need to KISShow she got into her first hundred retailersthe value of face to face interactions and consumer feedbackhow to choose between marketing strategieswhy product quality matterswhat she would do if starting her beverage brand all over againPlus, lots more! Products mentioned during this podcast include:Better Than BoozeInto Thin Air by Jon KrakauerDafu Sauce