Getting New Patient Leads Is Science, Converting Them Is an Art

If you're relying on marketing alone to bring in new patients, then you're missing a HUGE piece of the puzzle: lead conversion. Lead generation and lead conversion are two completely different things, and this means they need completely different strategies.  To discuss this in more depth, I've invited an expert on this week's episode of the Raving Patients Podcast. His name is Jake Goates and he is the founder of GOAT Marketing Consultants and a seasoned expert in dental marketing and sales strategy. In the last decade, Jake has helped countless practices turn simple leads into loyal patients by implementing smarter systems, better accountability, and proven sales techniques. In this episode, Jake and I will be discussing how dental practices can convert leads into patients, Jake's "Goat Method", the best ways to handle patient objections, why you need accountability measurements, and so much more. Are you ready? Let's dive in. — Key Takeaways: Introduction (00:00) Why a low new patient count isn't your marketer's fault (05:38) Lead management for dental practices (09:51) The Goat Method (12:48) How much should your marketing budget be? (15:29) Is your marketing working for you? (21:49) How to handle patient objections (24:29) Time for our Q&A (31:07) — Connect with Jake: Instagram Facebook Jake's LinkedIn GOAT Marketing Consultants LinkedIn — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!