Getting Paid to Play, Writing Nonfiction, & Tapping Your “Character Diamond” — Charlie Hoehn

Charlie Hoehn is a marketing strategist, bestselling author, and expert on book publishing who has worked with some of the world's most successful authors, including Tim Ferriss, Codie Sanchez, and Ramit Sethi. After overcoming debilitating anxiety through the power of play, Charlie wrote "Play It Away: A Workaholic's Cure for Anxiety," which became a viral sensation and helped countless people reclaim their mental health. In this conversation, they explore: — How burnout led Charlie to rethink work through play — Why exercise works better when it feels like play, not effort — The common mistake authors make when identifying their ideal reader — How to involve readers as co-creators before a book is launched — The idea that a book should be able to sell itself after the first 10,000 copies And more. You can learn more about Charlie's work at author.inc. --- Charlie Hoehn helps authors, creators, and entrepreneurs scale their impact through high-performance author marketing and business strategy. With which he teaches how to build, launch, and sell books—often helping non-fiction writers reach bestseller status. You can learn more at charliehoehn.com --- Interview Links: — Charlie’s website: https://www.charliehoehn.com and https://www.author.inc