Getting People To Click: A Conversation With Banner Ad Expert Al Rotches

Don’t hide what you want people to do: is the advice that Al Rotches gives Paul and Rich about online advertising. Al has built a career on making banner ads for clients like Barack Obama and Hillary Clinton. On this week’s episode, we chat with Al about how he gets people to engage online with his ads. He shares his insights about the importance of ad placement and about why most banner ads are so horrible. He also gives us some advice on how big and what colour the button should be on your ad. Hint: it should be big and stay away from red! Links: Al Rotches’ Website Barack Obama’s Banner AdsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Don’t hide what you want people to do: is the advice that Al Rotches gives Paul and Rich about online advertising. Al has built a career on making banner ads for clients like Barack Obama and Hillary Clinton. On this week’s episode, we chat with Al about how he gets people to engage online with his ads. He shares his insights about the importance of ad placement and about why most banner ads are so horrible. He also gives us some advice on how big and what colour the button should be on your ad. Hint: it should be big and stay away from red! Links: Al Rotches’ Website Barack Obama’s Banner Ads See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on June 18, 2019.

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