Getting Personal: When Authenticity is a Winning Sales Strategy

 Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional essays. His online presence inspires trust which ultimately makes his sales strategy a success. In this episode of Content Marketing Engineered, Rob Brunson, Vice President of Marketing and Sales for Wallace Electronic Sales, shares insights on the importance of authenticity in social media, particularly on LinkedIn. He discusses his approach to personal branding versus company branding, the strategies he employs for content creation, and the significance of building genuine relationships in sales. Rob also reflects on his personal experiences, including the loss of his mother, and how these experiences shape his online presence and interactions. The conversation emphasizes the need for sales professionals to be themselves and to nurture relationships rather than resorting to aggressive sales tactics.TakeawaysAuthenticity is key in social media engagement.Different audiences require tailored content strategies.Building relationships is crucial in sales.Personal experiences can enhance professional interactions.Humor can make sales approaches more relatable.Sales professionals should avoid pitching in initial contacts.ResourcesConnect with Rob on LinkedInConnect with Wendy on LinkedInRelated Episode:The Power of Developing a Personal Brand in an Industrial Sales RoleRelated Episode: Building A Strong Personal Brand with Chris Luecke