Getting Product Pricing and Packaging Right: A Deep Dive with Dan Balcauski
Product pricing and packaging can be complex, which is why many companies and teams get it wrong or avoid it. It's why I spoke with Dan about how to do it right, and why he created Product Tranquility. From understanding and segmenting your customers, to
Episode 47 of the Prodity: Product by Design podcast, hosted by Kyle Evans, titled "Getting Product Pricing and Packaging Right: A Deep Dive with Dan Balcauski" was published on April 12, 2022 and runs 52 minutes.
April 12, 2022 ·52m · Prodity: Product by Design
Summary
Product pricing and packaging can be complex, which is why many companies and teams get it wrong or avoid it. It's why I spoke with Dan about how to do it right, and why he created Product Tranquility. From understanding and segmenting your customers, to creating the right packaging, to developing an ongoing process, we covered so many amazing tips for getting product pricing right. And more (like why to avoid freemium). Listen in for some great product management and UX insights, and a great conversation!
Episode Description
Product pricing and packaging can be complex, which is why many companies and teams get it wrong or avoid it. It's why I spoke with Dan about how to do it right, and why he created Product Tranquility. From understanding and segmenting your customers, to creating the right packaging, to developing an ongoing process, we covered so many amazing tips for getting product pricing right. And more (like why to avoid freemium). Listen in for some great product management and UX insights, and a great conversation!
Dan's Bio:
Product Tranquility is a consulting firm founded in Austin, TX, led by Dan Balcauski. As the principal consultant for Product Tranquility, Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. He is a TopTal certified Top 3% Product Management Professional and helps teach the Kellogg Executive Education course on Product Strategy.
Links from the show:
Website: https://www.producttranquility.com/#home
LinkedIn: https://www.linkedin.com/in/balcauski/
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