Getting Seen, Getting Heard, Getting Hired In the Digital Jungle

This special episode of Un-Billable Hour goes to the heart of your firm’s existence: attracting and signing new clients in a digital world.  Guest Jason Hennessey of Hennessey Digital built his company through reverse engineering the Google algorithm. He’s a respected leader in law firm marketing and offers valuable tips you can put to work today.  Learn core principles successful firms use to climb Google search rankings. Embrace the variables that help them adapt and shape their marketing to reach more potential new clients.  Hennessey’s book, “Law Firm SEO” explains how search engine optimization works and empowers firms when they look to hire a marketer. The book is written for the layperson, explaining in plain language the principles of SEO. If you don’t want to do it yourself, at least hold the teams you hire accountable.  Confused by SEO vs. Paid Search? It comes down to understanding marketing spend and outcomes. Learn what potential clients are looking for and how to hook them.  Plus, insights into website functionality, purposeful content strategies, and brand awareness. Attract more prospects and convert them to clients.  Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.