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Getting Smart About CDPs and First-Party Data (with Cory Munchbach) episode artwork

Feb 28, 2023 47 min

Getting Smart About CDPs and First-Party Data (with Cory Munchbach)

from Adtech Unfiltered Hosted by Noor Naseer

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.

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Getting Smart About CDPs and First-Party Data (with Cory Munchbach)

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This episode is 47 minutes long.

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This episode was published on February 28, 2023.

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