Getting Started with AI in Marketing with Mike Allton

In this episode of the AI in Marketing: Unpacked podcast, it's the first of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to define AI and its role in modern marketing, discuss the evolution of AI in marketing, and point out why it’s critical for marketers to understand and leverage this technology. Key Points: ✨ Basic AI concepts relevant to marketing. ✨ Historical perspective on AI adoption in marketing.  ✨ Current impact of AI on the marketing industry. SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/introduction-to-ai-in-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices