Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia

SaaS CMOs: are you leveraging your PR-agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how marketing teams can get the most out of their PR agency investment. - Connect with Kimberly: https://www.linkedin.com/in/jeffersonkimberly/ - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ - Learn more about BLASTmedia: https://www.blastmedia.com/ - Get your cocktail kit at www.shakerandspoon.com/halffull