Getting the Pluck to Pluck Competitors' Customers

What this episode covers

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries don't talk about customer service. Instead, they talk about developing the pluck to steal customers from competitors with notoriously bad customer service. Selling on price has its place, but selling against bad customer service is often overlooked as an opportunity to earn market share. With the right strategy for comparative selling and managing customer expectations, a nimble upstart can snag customers from an incumbent bogged down by oversight, standard operating procedures, red tape, and unempowered staff. How will you take market share or avoid having your own market share plucked? You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

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