Getting to Know the 'Techruptor' Demographic (Ep.203)

This episode of the PRovoke Podcast features Ketchum's Melissa Kinch and Lisa Sullivan to talk about the emerging "Techruptor" demographic — considered to be young, digital native consumers who are at the same time the earliest adopters and also tech’s biggest critics. The conversation also explores a study that reveals consumers’ feelings on data privacy and cyber security — and the actions they are taking as a result of their distrust.